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Resources to help you convert more customers

Positioning case study: How Drift, Hootsuite & Zoom framed their products for exponential growth

Learn how to frame your product the right way and crush the market you're in. See how Zoom, Drift, Hootsuite and Gainsight achieved success through product positioning.

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How Basecamp & Drift leverage problems to convert customers

See how Churnbuster, Basecamp and Drift use the customers' problem to showcase the value of their SaaS products!
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Intercom's 6 strategies to convert customers on their website

Breaking down the strategies that Intercom uses to personalize their messaging and convert customers on their website.
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How to use before-after storytelling to increase website conversions

Learn the right way to tell captivating stories that connect with your customers and boost your conversions!
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The subtle technique that Mailchimp uses to emotionally hook customers

See how Mailchimp and Notion convert their visitors using this exact selling technique!
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8 signs you need to reposition your product and redesign your website

Learn why might be constantly attracting bad customers because of wrong positioning, and how to fix it.
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Positioning: How the best SaaS startups create unchallenged markets

Your customers probably don't look at your product the way you do: and that could be costing you a chunk of your MRR!
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SaaS website teardown: How to convert customers with better copy

Learn the step-by-step process of transforming your website into a sales-machine, by just changing the copy.
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Breaking down the conversion secrets of Slack's new website

I break down Slack's magical formula and show you how you can apply it to your own SaaS website!
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